Fluid Power Journal

Notable Words

Increasing Awareness, Strengthening Our Industry

justin-sergeantI would like to thank each and every member of the IFPS for making the Society what it is today. There is a bond of professional fellowship among us that I have not found anywhere else in my career, and I say that after serving in both the Atlantic and the Pacific U.S. Navy submarine fleets. You—the Society members—hold us together as we move forward to make the fluid power industry a great place to be and work. For that I am grateful to be a small part.

I have been fortunate to be intimately involved with the Society for about a half-dozen years. The more I have gotten to know our members, our mission, how we do what we do, and why we do it, the more committed I have become to sharing my experiences with others to give everything I can give to support the never-ending push for fluid power as a powerful industry made up of you amazing folks.

It may not be apparent (at least, we hope it’s not), but within the Society, behind the scenes, there is a small and extraordinarily dedicated group of team members who put lots of sweat and blood into not only keeping the daily machinery well-lubricated, but also sharpening our focus to keep all of us within the Society on the leading edge of the industry.

We are convinced that fluid power as an industry would benefit from more public awareness. The board of directors long ago formed a standing committee dedicated to increasing this awareness. The Fluid Power Journal is one of the vehicles driving awareness out to the public doorstep all year round. The Journal represents the bulk of our printed media efforts. We have many others. We support and promote fluid power literature, much of which has helped many of us to grow professionally.

We have many Accredited Instructors, highly qualified members who travel far and wide to bring fluid power awareness, education, certifications, and a friendly face to individuals, groups, and entire companies all over the map.
Our dedicated team at the Society headquarters in Cherry Hill, N.J., as well as many board members, also travel to professional gatherings, expositions and shows, talent displays, educational challenges, and conventions to bring a fluid power presence to folks in dire need of the solutions our industry has crafted out of (some would say) a barnyard hobby into a master-filled profession.

We have always had supportive efforts in education, and several years ago we teamed up with the Fluid Power Education Foundation (FPEF) to bring scholarships to high school students, college students, career-changing professionals, veterans of the armed forces, and others. We have worked with the U.S. Department of Labor to bring awareness and recognition of fluid power position titles and certification/education levels into legislation. We have worked with the U.S. Department of Energy to bring awareness and further utilization of fluid power solutions to the energy crisis plaguing U.S. manufacturing, distribution, and end-user efforts, and everyone in between, industrial processing, power generation, etc.

An enormous part of successfully building awareness is reaching out to more audiences. We are convinced that the biggest unrealized audience, those with the most potential to make the biggest impact on fluid power as a whole, is the younger crowd. That is what drives our efforts in education, scholarships, certifications, achievements, and awards.
Several years ago we began looking into the possibility of working with the Boy Scouts of America. I remember sitting in the meeting when this topic came up. It was presented by an individual who clearly represents the rock-solid foundation of values that the Boy Scouts offers to its youth—dedication, commitment, team work, loyalty, etc. The board of directors was excited, and we formed a small group of folks with tons of Boy Scout experience and current involvement (and one dedicated female, the up and coming 2015 IFPS president!). This subcommittee has worked tirelessly by volunteering time and resources, expertise, and contacts to present the Scouts with a Fluid Power Merit Badge, which is currently being processed for consideration and formal approval by the organization.

If we can bring fluid power awareness to kids in this age group, we can equip them with the kinds of questions that could push fluid power into the high school curriculum. If we can reach high school students, they can enroll in their college programs targeting the courses that will educate them to excel in a fluid power profession. If we can reach current college students, we can help those who may be struggling with choosing a career path, or struggling financially, with classes along that line. If we can reach non-fluid-power professionals, we can equip them with education and skills they may be looking for to change paths or simply improve their current market value. If we can reach homebound military veterans, we can show just a portion of our gratitude for their service by offering financial assistance in improving their private-sector job skills. If we can reach any of these folks the way that we have reached and continue to reach you—our members—with awareness, recognition, education, and certification, then they can have a powerful impact on the potential of the fluid power industry. They can change the world.

Over and over again, we see the door of opportunity opening up to shine more and more light on the wonders and benefits that fluid power has to offer to folks everywhere who otherwise would suffer with little or no knowledge of all they could achieve with fluid power. And none of this would be possible—zero doors would be found open—without you, the coming-together of fluid power professionals striving for more and more and more. What can we give to the world of industry? More, more, MORE!

This is why I do this. This is why I volunteer to help. This is why I keep my membership current. It’s why I get and maintain my certifications. It’s why I’m grateful. And it’s why I am able to share my experience with each of you.
As we reach out to you—and we will not stop reaching out to you!—I invite you to reach out to each other. Reach out to us and share your experiences, your talents, even your criticisms. You can make the fluid power community a better place.

I thank you for all you’ve already given. Our progress is apparent to everyone.

By Justin Sergeant, CFPS, CFPMHM, IFPS Vice President, Marketing and Public Relations

Fluid Power Profitability – The Power of a Business Accelerator Model

Joe-woodsThere is untapped profitability to uncover for the design and engineering teams sizing up hydraulic and pneumatic sealing and bearing systems for specialized fluid power applications. This can be especially true for those development engineers who have a need for complex total sealing configurations, which often can be analogous with fluid power applications. In fact, we have devised a business accelerator model that gives a strategic perspective on people, processes, and products using a total value assessment to more accurately quantify and achieve long-term business benefits.

In today’s hydraulic marketplace, original equipment manufacturers (OEMs), end users, and all stakeholders involved need forward-thinking suppliers to help them reach their goals. But what does that look like? In simplified terms, the goal is to increase productivity, reduce costs, deliver innovations, improve quality, and respond faster to customer needs. These objectives are key components of a business accelerator model, which ultimately translates into tangible business benefits.

The business accelerator model impacts everything from the selection of materials to design process and manufacturing. Purchasing and supply management traditionally focused on price. However, these managers are starting to take heed of a bigger value proposition and a more holistic view of their materials purchasing and supplier selection criteria. The model we are depicting fills the gap that traditional suppliers have yet to offer—rethinking profitability and how to achieve it. It has been developed to bring an over-arching, deeper understanding of the value a supplier can bring to impact the entire supply chain and has “revenue-enhancing” effects on its customers’ businesses. Creating a collaborative environment creates more agility, adaptability, and alignment, which is really only possible when partners promote knowledge flow between the highest areas of impact within the supply chain. This attentive dissemination of information is what enables a supply chain to come together in a way that creates a true value chain for all stakeholders. Knowledge flow also creates value by making the supply chain more transparent and by giving involved parties a 360-degree view on customer needs and value propositions. Increased visibility can provide such benefits as a better understanding of market trends, enhanced product design, planning, and development.

Leveraging an advanced delivery program can result in increased throughput of goods. The greatest culprit in reducing throughput is waste, which can translate to hydraulic machine downtime, lost time waiting for materials, out-of-stock supplies, operator errors, and poorly designed processes.

Specific to the fluid power industry, this model supports an advanced delivery program because of its unique design, which decreases the need for product variations in inventory, simplifies logistics (less SKUs to manage), and delivers on quality, flexibility, and just as important, modularity. A business accelerator model reduces overall cost to bring finished products to market and reach the objective outcomes:

  • Incorporate “base-level” design
  • Deliver product coverage for all application conditions
  • Reduce overall number of SKUs
  • Decrease the number of vendors
  • Increase throughput via lean manufacturing
  • Provide supply chain advantages and savings
  • Offer “shoulder-to-shoulder” design and testing

Suppliers today need to support their hydraulic equipment customers to increase their market share and generate additional business value. Our business acceleration model does just that by improving our customers’ product development cycles and reducing design, development, and delivery costs while bringing greater value to the end product, attracting prospects and increasing sales.

By Joe Woods, Fluid Power Segment Manager, Trelleborg Sealing Solutions.

What is Your Competitive Advantage?

donnapThe fluid power marketplace is competitive; no one disputes this statement. In order to thrive in today’s market, you need to ask yourself some important questions:

  • What is my company’s competitive advantage?
  • What can I do to make my systems as efficient and reliable as possible?
  • How can I ensure my employees are working in a safe environment?
  • How can I prove to my current and potential customers that in a changing market, I will continue to strive for excellence?

In a competitive market, success depends on persuading potential customers that your company can do a job better and more cost effectively than anyone else, and that you have plenty of experience, good references, and a solid reputation. There’s only one way to ensure that potential customers will know that you are among the finest in our industry: IFPS certification.

The IFPS is the only organization that provides vendor-neutral, comprehensive technical certification offerings for all professionals in the fluid power and motion control industry. Fluid power distributors, manufacturers, and end-users rely on the IFPS for comprehensive educational and training offerings to create a safer and more efficient workforce.

IFPS certification is your competitive advantage. It assures your customers that you and your employees have not only mastered the appropriate skills and tools, but also made a commitment to professionalism and safety. And because we certify thousands of fluid power professionals each year and serve as the industry standard for assessing the knowledge and skill level of employees, IFPS certification confers instant credibility on a company. Certification reflects a dedication to the highest standards in the fluid power industry. In short, when customers choose to work with IFPS-certified individuals, they’re assured of improved safety, improved reliability, greater efficiency, reduced liability, and decreased environmental impact.

Because fluid power certification requires an investment of time and resources, it’s fair to ask if the investment is worthwhile. Every company has different objectives and different needs, but the fact is, potential customers are increasingly looking to fluid power certification as an assurance not just of technical proficiency, but also of professionalism. By encouraging your employees to seek certification, or seeking the certification yourself, you are making a significant investment in your company and you are telling your customers, as well as potential customers, that you hold your company and your employees to the highest standards. Thus, fluid power certification can be used as an effective tool for sales and recruiting. For fluid power distributors, manufacturers, and end-users, certification will do the following:

  • Provide a benchmark for assessing new employees, enabling you to employ the most talented workforce
  • Offer increased credibility
  • Create a highly skilled workforce
  • Improve safety
  • Improve reliability
  • Create greater efficiency
  • Reduce liability
  • Decrease environmental impact

Whether your employees are engineers, designers, specialists, technicians, or mechanics, IFPS has a certification program that will meet your company’s specific needs. Please take a moment to call 800-308-6005 or visit our website at www.ifps.org to determine which is the best for you.

By Donna Pollander, ACA, IFPS Executive Director

Fluid Power Journal is the official publication of the International Fluid Power Society
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