Fluid Power Journal

What is Your Competitive Advantage?

donnapThe fluid power marketplace is competitive; no one disputes this statement. In order to thrive in today’s market, you need to ask yourself some important questions:

  • What is my company’s competitive advantage?
  • What can I do to make my systems as efficient and reliable as possible?
  • How can I ensure my employees are working in a safe environment?
  • How can I prove to my current and potential customers that in a changing market, I will continue to strive for excellence?

In a competitive market, success depends on persuading potential customers that your company can do a job better and more cost effectively than anyone else, and that you have plenty of experience, good references, and a solid reputation. There’s only one way to ensure that potential customers will know that you are among the finest in our industry: IFPS certification.

The IFPS is the only organization that provides vendor-neutral, comprehensive technical certification offerings for all professionals in the fluid power and motion control industry. Fluid power distributors, manufacturers, and end-users rely on the IFPS for comprehensive educational and training offerings to create a safer and more efficient workforce.

IFPS certification is your competitive advantage. It assures your customers that you and your employees have not only mastered the appropriate skills and tools, but also made a commitment to professionalism and safety. And because we certify thousands of fluid power professionals each year and serve as the industry standard for assessing the knowledge and skill level of employees, IFPS certification confers instant credibility on a company. Certification reflects a dedication to the highest standards in the fluid power industry. In short, when customers choose to work with IFPS-certified individuals, they’re assured of improved safety, improved reliability, greater efficiency, reduced liability, and decreased environmental impact.

Because fluid power certification requires an investment of time and resources, it’s fair to ask if the investment is worthwhile. Every company has different objectives and different needs, but the fact is, potential customers are increasingly looking to fluid power certification as an assurance not just of technical proficiency, but also of professionalism. By encouraging your employees to seek certification, or seeking the certification yourself, you are making a significant investment in your company and you are telling your customers, as well as potential customers, that you hold your company and your employees to the highest standards. Thus, fluid power certification can be used as an effective tool for sales and recruiting. For fluid power distributors, manufacturers, and end-users, certification will do the following:

  • Provide a benchmark for assessing new employees, enabling you to employ the most talented workforce
  • Offer increased credibility
  • Create a highly skilled workforce
  • Improve safety
  • Improve reliability
  • Create greater efficiency
  • Reduce liability
  • Decrease environmental impact

Whether your employees are engineers, designers, specialists, technicians, or mechanics, IFPS has a certification program that will meet your company’s specific needs. Please take a moment to call 800-308-6005 or visit our website at www.ifps.org to determine which is the best for you.

By Donna Pollander, ACA, IFPS Executive Director

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