Matching Your Sales Approach to Your Prospect’s Readiness to Buy
By Jill J. Johnson, MBA Your sales and promotional messages must link to where your customers are in their decision-making process. There are five stages of …
Gaining Strategic Clarity When Your Crystal Ball is Cloudy
By Jill J. Johnson, MBA Today’s business climate continues to be exceptionally complex and volatile. Even as we move into this “new normal” environment, …
Data Creates Big Opportunities for Your Business: 3 Insights for Any Size Enterprise
by Jill J. Johnson, MBA. Big data is critical to business success because it provides leadership with important insights and information. Large enterprises use …
Seven Strategies to Boost Your Business Resilience and Weather the Storm
By Jill J. Johnson The level of distress that many entrepreneurs are experiencing during the COVID-19 pandemic is unsettling but normal. Many people have been …
Maintaining a Leadership EDGE in Turbulent Times
By Jill J. Johnson. Why is it that some people seem to weather any business storm or crisis without appearing to break into a sweat? How is it that they always …
Build Robust Customer Relationships by Taking a Proactive Approach
By Jill J. Johnson. While today’s sales process can appear streamlined and online, it creates complexities and confusion for consumers who have vastly more …
Asking Questions to Enhance Your Strategic Thinking
By Jill J. Johnson. The foundation of effective strategic thinking and strategy development is knowing how to ask the right questions. Learning to ask the …
Understanding the Importance of Decision Triggers In Selling to Your Prospects
By Jill J. Johnson, MBA A key component of effective target marketing involves developing deep insight into the decision-making process influencing how your …
Understand the Impact of Your Profit Per Sale
Make Sure You’re Dedicating Your Resources to the Right Areas By Jill J. Johnson, MBA. Few enterprises truly understand the actual profits generated by the …
Stalled Sales? Get Unstuck by Engaging in a Strategic Market Analysis
By Jill J. Johnson, MBA. If you are struggling with sluggish sales, there are two critical areas you must review to address the situation. The first is …
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