Hy-Brid Lifts, a Richfield, Wis., maker of low-level access equipment, announced on April 9 the appointment of Brad Boehler to its board of directors. Boehler will tap into his years of industry experience in both engineering and market development to help guide the strategic direction of Hy-Brid Lifts by Custom Equipment, LLC, the company said in a press release.
Boehler’s career spans nearly 25 years in the equipment industry, including work as an engineer focused on product design and development. He also has experience with associations that build safety and training protocols. Most recently, Boehler served for eight years as president of Skyjack, where he was instrumental in growing the footprint and global distribution of the brand.
Boehler will join a board of six individuals who meet quarterly to help guide, grow and diversify the Hy-Brid Lifts business while remaining true to the key design hallmarks of the brand. These include lowest floor loading, exceptional compact maneuverability and lifting capacity, and an ability to safely access more jobs.