ESA Offers Webinars on Leadership, Websites

The Equipment Service Association is offering two webinars for members in May.

The Importance of Authentic Leadership with presenter Adam Livesay, cofounder of Elevāt, streams May 12 at 1 p.m. Eastern time. The webinar looks at the importance of authentic leadership and the Paradox of Leadership, which is that rule 1 says it’s about others, and rule 2 says it’s only about you.

Build an Effective E-Commerce Site with presenter Chris Johnson, president of Johnson Hydraulic and ESA vice president, streams May 18 at 1 p.m. Eastern time. The webinar provides guidance in building an effective e-commerce site using Volusion to grow a business. The program offers guidance in automating systems to sell on Amazon, Google, and eBay. Johnson walks through the steps of integrating HubSpot as a CRM program to track internet leads and sales.

For more information and to register, visit www.2esa.org/.