In May, Festo unveiled its first complete website redesign in more than 10 years. The company’s 30,000 products and accompanying engineering tools are now accessible more easily, quickly, and efficiently than ever before. Key enablers of faster product selection include an “every click counts” design strategy that reduces the number of clicks to navigate the site and the “easy product selection” design that allows users to quickly narrow down a product portfolio based on the features and associated accessories that are most important for the application.
The new site allows customers to track availability, net prices, and shipping dates in real time. Shopping carts can be saved, shared, and will accept part and project quotations. Customized personal accounts maintain the customer’s order history, repeat orders, and specified delivery requirements. Advanced search capabilities, category pages, and streamlined product detail pages round out the ease of use functionality.