After a decade of producing their events in the same place, the International Manufacturing Technology Show and the Hannover Messe USA trade fair will no longer co-locate, according to an announcement from the Association for Manufacturing Technology, which owns and produces IMTS.
“The move gives Hannover Fairs USA the ability to expand and [gives] both trade shows the flexibility to look into new sectors and initiatives,” AMT said in a Nov. 2 press release.
“AMT collaborated with the producers of the prestigious Hannover Messe in Germany to create a concentrated version of the show for U.S. manufacturers seeking digitization and Industry 4.0 technologies,” the press release said.
The first Hannover Messe USA fair co-located with IMTS in 2012 and occupied 23,350 square feet featuring 91 exhibitors. In 2022, it occupied 93,770 square feet and had 216 exhibitors.
The IMTS 2022 show featured 1.2 million square feet of exhibit space representing more than 1,800 exhibitors. Its more than 86,000 registrants included nearly 12,000 students.
The next biennial IMTS takes place Sept. 9-14, 2024, at McCormick Place, Chicago. Information about future Hannover Messe USA trade fairs was unavailable.
In the AMT press release, executives praised the ten-year collaboration and said both entities benefitted.
“We have had a very fruitful partnership that brought Hannover Messe USA to IMTS, increasing our audience’s exposure to an automation segment in manufacturing technology,” Douglas K. Woods, AMT president, said in the statement. “Co-location helped Hannover Messe become a familiar name in North America. The show is now ready to launch its own independent event, and we wish them success and continued growth.”
“Our co-location of Hannover Messe USA has been incredibly beneficial,” said Ed Nichols, CEO of Hannover Fairs USA. “On behalf of everyone with Deutsche Messe AG and Hannover Fairs USA, we would like to thank AMT leadership and staff for the deep professional and personal relationships we have developed. The goal 10 years ago was to allow Hannover Fairs USA to establish a footprint that allows us to grow our portfolio, and we would not be here now without AMT.”