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Rick Guidish of Deltrol Fluid Products, representing the IFPE 2017 Management Committee, and Rich Goldsbury of Bobcat/Doosan, chair of the CONEXPO-CON/AGG Management Committee, kicked off the IFPE 2017 and CONEXPO-CON/AGG Exhibitor Education Meeting in Las Vegas last week to help companies prepare for a successful show experience and achieve improved trade show results. The exhibitor education meetings are free of charge for all show exhibitors.
A robust webinar series, live and on demand, was offered free of charge, including exhibiting best practices as well as show-specific education modules. A variety of exhibitor-engagement marketing tools are available to help companies promote their show presence. During the IFPE 2017 and CONEXPO-CON/AGG exhibitor meeting, attendees learned about new show features and planning tips to simplify their show participation and better connect with customers. They also met with show management and official show vendors to ask specific questions and discuss their planning needs. “We know trade shows are a significant investment, and these educational offerings will assist companies in gaining the most value from their exhibiting dollars,” said Bob Mortensen, IFPE 2017 chair and chief operating officer of Husco International.
The next IFPE 2017 Exhibitors’ Meeting will be held on August 23 in Chicago. While this meeting is open to all IFPE 2017 and CONEXPO-CON/AGG exhibitors, the session will focus on information of particular use for new-to-show and smaller exhibitors. Details will be available in the upcoming weeks.