Fluid Power Journal

Hydra-Slide Rebrands, Launches New Website

Janine Smith, vice president at Hydra-Slide, unveils the new logo.

Hydraulic skidding equipment manufacturer Hydra-Slide Ltd. recently unveiled a new brand image and website. 

The company issued a new logo that it says “represents a fresh and modern reimagining of the company’s founding identity.” The logo is composed of elements that reflect Hydra-Slide’s corporate identity and core products. The concept was developed in collaboration with Chicago-based branding and design firm, Thrive Creative.

Hydra-Slide and Thrive Creative agreed that as technology plays a more comprehensive role throughout the industry, companies on every level are finding it harder to distinguish themselves and be seen by customers. 

The new website needed to function in two very distinct ways: to provide users with a thoughtful, calculated way to experience the new brand, and to help users easily contact a member of the team to learn more about a specific product. 

For more information, visit www.hydra-slide.com.

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