The Association for Manufacturing Technology and Gardner Business Media recently announced the launch of MT United, a joint venture to empower North American manufacturers with data, analysis, and strategic information for accelerated growth, innovation, and global competitiveness.
MT United encompasses the entirety of manufacturing technology through industry-focused events, expansive media content, data and market intelligence products, coverage of the International Manufacturing Technology Show, and public and private investment opportunities.
“MT United immediately creates the largest integrated print, digital, and in-person network platform in the manufacturing technology ecosystem,” Doug Woods, AMT president, said in the announcement. “Our combined expertise, industry knowledge, and resources generate a powerful synergy of comprehensive market access and industry intelligence for the MT [manufacturing technology] community to meet its strategic business and information needs.”
“We are thrilled to incorporate the AMT and IMTS brand offerings with GBM’s portfolio,” Rick Kline Jr., Gardner Business Media president, said in the announcement. “The prospect of year-round engagement with the MT community is exciting Through our collective resources, we will develop strategic new products and services to meet business needs as new technologies are embraced by the industry.”
AMT and GBM have a relationship advocating for the manufacturing technology industry that goes back 25 years. AMT engaged GBM in 1996 as one of the official media partners of IMTS, codeveloping numerous products, including the IMTS Exhibitor Directory, the IMTS Show Daily, and most recently, the online digital platform, IMTS spark. As the industry continues its technological transformation, the two organizations are in the best position to educate, inform, and support North American manufacturers on this journey.
“As our community increasingly adopts digital manufacturing, MT United is dedicated to helping thousands of companies navigate the future,” said Peter Eelman, AMT vice president and chief experience officer. “AMT and Gardner are deeply committed to the MT industry, and we are truly excited to have GBM by our side as we continue to grow IMTS.”
“The MT United collaboration offers tremendous opportunity to support the readers, advertisers, and existing partners Gardner serves,” said Melissa Kline Skavlem, Gardner chief marketing officer. “By developing, collaborating and bettering a wide range of existing as well as products in development, together we can more nimbly and successfully support the manufacturing technology industry. While our organizations remain independent, a united approach to critical issues related to our mutually served and rapidly changing industries makes sense.”
“This bold move significantly expands the events, media content, and research capabilities of both organizations and will be a resource for the MT community beyond anything that’s previously existed,” said Travis Egan, AMT vice president and chief revenue officer. “Having been a part of both organizations’ leadership teams, I have a unique understanding of the complementary product synergies and shared cultural values that will assure the success of MT United.”
At a time when technology is shifting business models, the MT United joint venture partnership intends to drive and strengthen the manufacturing community.